By taking a deeper interest in who is buying your products, you can refine your marketing strategy and better meet customer demand. This will help you spend fewer advertising dollars, while allowing you to reach more of the consumers who are interested in your products. You’ll see a bigger return on your advertising investment as a result.
Use Customer Surveys
Each time someone buys one of your products, you should get that individual’s phone number or email address. Obtaining the contact information will give you a way to send them a customer survey. You can encourage your customers to complete the survey by offering a discount on their next purchase. In addition to encouraging return business, you’ll be learning about the demographic groups who like your products.
Use Social Media
Most business owners know about Google Analytics and use that service to identify key features of their target demographic groups. In addition, you can use your social media accounts in the same way. Use Facebook Insights and the Followers Dashboard on Twitter to gather similar information. You can also gather demographic information by watching who likes, comments, and shares your posts. Using these multiple sources for data collection will help you gain a clearer picture of who your business’ marketing campaigns should be targeting.
Look to Your Competitors
If you’re a new or smaller business, you may not have enough data to give you an accurate impression of your brand’s demographics. If that’s the case, you can look to your competitors. In particular, look at the social media accounts for larger companies that sell similar types of products. This will help you identify the types of consumers most interested in the products you sell. You should also look to see what accounts your competitors are following to gain a broader impression of the market as a whole. Once you know who wants your products, you’ll be in a better position to create a more effective marketing campaign.
Once you begin employing practices to identify your target demographic groups, you’ll know who your customers are and what they need from your business. This will help you customize your service and meet those demands more efficiently. Your customers will be more satisfied with their interactions with your brand, and that will boost word of mouth advertising for your business.